Promotional Products from China – The Perfect Advertising Tools

Promotional products are a proven and cost effective way to market your business. You can easily reach out to thousands of people by just putting out your name on items that are interesting and help people remember your name. According to market research, more than 50% of the people surveyed had a positive image of the company whose promotional products were used by them. It shows how effective a simple promotional product can be!

Sourcing promotional products from China is always the best option. As the country is the world’s manufacturing hub, its manufacturers can deliver your products in weeks and at rates that cannot be matched by domestic players or those in other countries. Here are some benefits of using promotional products from China for your business:

Increased Brand Positioning: Whether you have a small or a big business, your primary goal should be to ensure that people remember your company and its products. Every business owner wants people to hold a specific image of his or her brand in their minds. This is called brand positioning. Using the exceptional promotional product from China creates the same effect. Since the consumer is using the product in his everyday life, the particular item keeps reminding him about your brand and the consumer becomes more positive and open about your brand.

Mass Outreach at Low Cost: Promotional products from China can give you great value for your investment even with a tight budget as the items can be sourced at unbelievable rates. You do not have to spend much but still get maximum brand awareness and retention from the products.

Alternative Calling Card: A promotional product represents your brand in a different way and acts as an alternative identity tool for your business. Instead of leaving your business card that has shorter life and memory span, try doing the same with a creatively designed promotional product. The consumer will not only use that product but also will remember your organization because of that.

Strategic Way to Increases Awareness: The basic principle of marketing is repeated exposure. Using a promotional product is a strategic move. For instance, bar or café managers often give free bottle openers or other items to customers that have the business name and address printed upon them. These products not only come in handy but also when the consumer thinks of hanging out with friends, he or she automatically prefers that particular bar or café. Since, Chinese manufacturers have an exceptional range of items that are likely to interest people, sourcing promotional products from them is a smart way to increase sales.

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Things to Be Kept in Mind before Hiring a Private Label Manufacturer in China

A private label product is manufactured by a company but with the brand name and logo of another company. The primary benefit of private label manufacturing is that you can create a brand without putting an enormous amount of time and money into building up factories and production facilities. Moreover, you can launch a product faster.

Over the years, private label manufacturing in China has become a standard way for businesses to cater to the local, national and even international demand. However, though importing private label products from China may be a shortcut to success, it remains a far more complex and challenging process than many people think.

Here are some factors that you should keep in mind before hiring a private label manufacturer in China:

Factor in additional costs over and above the production costs: Private label manufacturing is not expensive in China. However, the cost of a finished product depends not only on the direct manufacturing costs but also on other factors such as packaging costs, inspection and quality control, logistics, customs charges, taxes, etc. All these extra costs have to be factored in before getting to the final cost per unit. Also, small changes in logo size, product color, product design and specifications, etc. can have a large say in the final costs.

Understand that design and specifications have to be spelled out in exact detail: Design may sound easy but actually is the tricky part. Chinese factories are familiar with ‘make to order’ concept and do not change anything on their own unless specifically asked to do so. You have to provide each small detail about the design and product specifications. Otherwise, the product you get may be completely different from the one you had envisaged. You have to tell them the exact design, specification, print type, color, placement and all other details. Only then are you likely to get the right product.

Infringement risks when buying factory products: Buying factory products from China is not safe from a legal standpoint as they are Original Equipment Manufacturers, and not Original Design Manufacturers. This means that they are more into manufacturing instead of designing or developing. As such, the base product upon which your labels are affixed may be an exact copy of an American, Japanese or Korean product, and you may be hit by lawsuits even before you realize what had happened. So, make sure you research the product well. Look for similar products in the market and ensure your items are not infringing any patents. One quick way around this is to hire local experts who can inform you of any such risks.

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3 Reasons Why Product Development in China Makes More Sense Today

China may have had a reputation for quality control issues in the past, but as times have changed, this is no longer the case. In fact, large international brands—from Apple to Toyota—rely on China for much of their product development and manufacturing requirements. Here are 3 reasons why you should definitely consider China for your product development needs:

Quality – Chinese manufacturers have acquired new machineries and technologies to offer the very best services in product development. Aside from having excellent production facilities, the best Chinese factories have adopted stricter quality control policies and industry standards are more stringent overall.

        

Speed and efficiency – Thanks to modern technology, turnaround time for product development is now much faster. You can also save a lot of money when you opt for product development in China because labor is cheaper and Chinese employees are mostly highly-skilled and experienced.

        

Transparency – The trouble with China back in the day was that factories did not have a full view and understanding of the product development standards of the west. The story is much different today; investors and business owners can be a lot more confident in dealing with Chinese manufacturers because of improvements in transparency and control.

If you want high-quality services, you need to choose the right manufacturingsolutions in China. Do a background check on the prospective factories you want to work with. Learn how long they have been operating, who they are affiliated with, and who their other clients are. You should also check their full list of services. Aside from product development, you might also need help with prototyping, supplier and product sourcing, consultation and troubleshooting, quality assurance and control, and supply chain management. Check the expertise of the companies, too, to see if they will be able to suit your requirements.

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