Chinese economy, as we are
all aware of, is highly export-centric. The manufacturing hub that China has
become has made it heavily reliant on operations related to getting the
manufactured goods delivered to the clients or customers. This has led to the
goods distribution industry to receive a boost. In this blog, you will gain
insights on the role of wholesale distributors in Chinese economy.
Acquisitions
Being a manufacturing
economy, China had to find a way to get the finished goods delivered to store
shelves. This is where wholesale
distributors come in – they acquire finished goods from the manufacturer,
and take these goods to retail stores or directly to the consumers.
Storage
Some wholesalers with highly
functional setup and elaborate operations have warehouses where they store
goods due for shipping at future dates. A good example is the growing ecommerce
in China, for which wholesalers are required to maintain stock for online
shoppers. Maintaining stock for ecommerce demands have now become a central
role for wholesalers in the Chinese economy. Even where retailers are
concerned, wholesalers maintain stock until purchased by them.
Marketing
It would seem a little out
of place to think that wholesalers have a role in marketing as well, however,
sometimes when there is a launch of a new brand, marketing skills are required
to convince retailers to make room in their stores for an unfamiliar brand.
China is a nation with many indigenous brands and products, thus it becomes
imperative that wholesalers play their part in market propagation for the
brand.
Logistics
As discussed earlier,
wholesalers need to get the goods delivered to the end party, making it
important for them to have a sound logistics system in place. The Chinese
economy benefits by having timely shipping and delivery.
